What Do I Charge?
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Pricing usually looks like a math problem.
But if you’ve ever thought:
“I have a number, but I
don’t feel great about it”
“Everyone else charges something different”
“I keep changing my prices
and still feel unsure”
You’re not bad at math.
And you're not lacking confidence.
Pricing services requires more than just crunching numbers.
Pricing is a communication tool between you and your clients.
It's emotional. It's subjective. It's dynamic.
Most pricing advice for service businesses leaves that part out.
How This Site Helps
Start with your service. Use the other tools as you need them.
Service-Specific Pricing Guides
Pricing advice depends on the service you sell.
A house cleaner, a coach, and a consultant all deal with different constraints, expectations, and tradeoffs.
Best place to start if you’re unsure.
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psst...start here
Pricing Calculators
Use these to see how changes in volume,
time, or rates affect the tradeoffs
There’s no single “perfect” answer.
Just a clearer picture of what your
pricing is doing.
Pricing Reality Checks
For when pricing problems aren’t really pricing problems.
These guides focus on the parts most pricing advice skips, like:
• scope and access creep
• why “just raise your rates” often backfires
• what to fix before touching the number
Why This Site Exists
Advice for pricing services often focuses on the number and ignores everything around it.
This site looks at pricing in context — how it interacts with the service itself, how it’s presented, and how clients experience the work.
The goal isn’t just to pick a price, but to make that price work.
Browse Pricing Guidance by Service
Choose the service closest to yours. The guidance still applies even if it’s not an exact match.
This pricing library is actively being built.
New industries, guides and tools are added regularly as the system grows.
House Cleaning
Pricing
How to price house cleaning based on time, frequency, labor,
and realistic
take-home income.
Pricing guidance for coaches balancing session rates, packages, capacity, and client expectations.
Personal Trainer Pricing
How personal trainers can price sessions, packages, and programs without overbooking or burnout.
Professional Organizer Pricing
Pricing strategies for professional organizers factoring in time, emotional labor, and scope creep.
Consultant
Pricing
How consultants price expertise across
hourly, project, and retainer models.
Freelance
Pricing
Pricing help for freelancers navigating hourly rates,
project pricing, and inconsistent workloads.
Virtual Assistant Pricing
How virtual assistants price services based on availability, task mix, and client boundaries.
Business Services Pricing
General pricing guidance for business services that don’t fit neatly into one category.
If your service isn’t listed, start with the closest match.
What This Site Is
(And Is Not)
^
This Site Is...
✔️ Free to use
✔️ Grounded in how service businesses actually work
✔️ Designed for people who sell time, skill, or expertise
This Site Is NOT...
❌ A sales funnel
❌ A one-size-fits-all pricing formula
❌ Advice that assumes unlimited energy or perfect clients
The goal is clarity, not pressure.
How The Guidance Here Is Built
Most pricing advice assumes neat inputs and predictable outcomes.
Service work rarely works that way.
How long the work really takes (not how long you hope it takes)
Client expectations and boundaries
Capacity limits and energy constraints
Patterns that show up across different service businesses
That’s why there isn’t one right answer —
just better ways to think it through.